Key person insurance

Protect the people who make your business work

Protection

What key person insurance actually does

Key person insurance is straightforward. Your business owns a policy on a critical employee or owner. If that person dies, the company receives the death benefit tax-free. You use it to cover lost revenue, recruit and train a replacement, or pay down debt.

Covers lost revenue during transition

Funds recruitment and training costs

Protects business credit and obligations

Growing firms

Businesses with one or two essential people carrying most of the revenue.

Partnerships

When a partner's death could destabilize the entire operation or trigger forced buyouts.

Family businesses

Succession planning requires protecting the business while the next generation steps in.

Advantages

Why it matters

The three pillars of key person protection

Continuity

Business continuity without panic or forced decisions

Death benefits give you breathing room to find the right replacement and keep operations steady.

Credit

Protects your credit lines and lender relationships

Lenders know the business can meet obligations even if a key person is gone.

Succession

Funds smooth transitions and planned ownership changes

Whether you're buying out a departing partner or grooming the next generation, the policy funds it.

01
Assessment
Foundation

We identify who matters most to your business

We look at revenue streams, client relationships, technical expertise, and management depth. This tells us who would hurt the business most if they were gone.

02
Coverage design
Strategy

We calculate the right amount of protection

Coverage should reflect what that person's loss would cost you—lost revenue, recruitment, training, debt service. We size the policy to cover the real financial impact.

03
Underwriting
Approval

We handle the medical and financial review

The insurer will want health information and business financials. We manage the process so it moves smoothly and you get the coverage you need.

04
Implementation
Active

Your policy is in force and your business is protected

Once the policy is approved and funded, you're covered. We review it annually to make sure the coverage still fits your business as it grows.

Questions

Everything you need to know about protecting your business

What is key person insurance?

Key person insurance is a life insurance policy owned by your business on the life of a critical employee or owner. If that person dies, the company receives the death benefit to cover lost revenue, recruit and train a replacement, or pay off business debt.

Who needs key person insurance?

Any business that depends on specific individuals—whether it's a founder, top salesperson, technical expert, or essential manager—should consider it. The larger the business, the greater the financial risk of losing a key contributor.

How much coverage do we need?

Coverage should reflect the financial impact of losing that person. We calculate this by looking at lost revenue, recruitment costs, training expenses, and any debt obligations. Most businesses need between one and five years of that person's salary.

Is the death benefit taxable?

No. When the business is the owner and beneficiary of a key person policy, the death benefit is received tax-free. This makes it one of the most efficient ways to protect your business financially.

Can we use this with a buy-sell agreement?

Absolutely. Key person insurance and buy-sell agreement funding work well together. One protects the business from losing a critical employee; the other funds the buyout of a departing owner's share.

What happens if we no longer need it?

You can surrender the policy, reduce the coverage, or convert it to another use. Some businesses keep key person policies in place for decades as a permanent business asset and source of tax-free capital.

Still have questions?

Our advisors can walk you through the details

Protect your business's future

A key person policy is one conversation away. Let's talk about what your business needs.